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Seasons
Season 3 | Episode 57
Gene Marks, Host of On the Mark
COVID-19 Podcasts 6:53 min listen

Google Initiative and Proposed Legislation Attempt to Address Skills Gap

Business owners expressed in a survey that they consider the talent shortage among the top 3 urgent concerns — and with 11½ million open jobs, according to the U.S. Department of Labor’s latest report — it’s not hard to see why. The talent shortage is real and the lack of skilled labor is to blame. This week’s “On the Mark” details how the federal government and even private industries such as Google with its $100,000 grant program are addressing the problem. Listen to the podcast.

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Season 3 | Episode 56
Spotlight on Texas
COVID-19 Podcasts 44:14 min listen

Spotlight on Texas: The State Support Your Business Can Expect (Part 2)

In this two-part special event, Gene Marks leads a roundtable discussion on the explosive business growth in Texas. In Part 2you’ll hear from our second panel of experts how current employment trends are impacting businesses across Texas, and how employers are addressing rising wages and competition. How are state agencies responding, and what resources and training programs connect job seekers and employers, or help boost retention?

Guests:  
John Scott, Texas Secretary of State
Bryan Daniel, Chairman, Texas Workforce Commission
Kathryn Hardison, Reporter, The Real Deal
Denise Hernandez, Owner, True Flavors Catering, Board Chair, San Antonio Hispanic Chamber of Commerce

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If you’re like Denise and own a business heavily based in hospitality, events, or travel, download our whitepaper with research insights on innovating in today’s marketplace.

What are the top business regulations companies are facing in 2022? Read our article.

Prefer to watch this conversation online as a virtual roundtable video? Access the full dialogue, guest speaker biographies, and additional resources, when you enter your email at our Session 2 event page.  

Season 3 | Episode 55
Spotlight on Texas Special Episode
Podcasts 46:43 min listen

Spotlight on Texas: How Your Business Can Build on the Economic Boom (Part 1)

In this two-part special event, Gene Marks leads a roundtable discussion on the explosive business growth in Texas. In Part 1, our panel of trade industry and agency experts discuss what’s drawing businesses to Texas and driving its economy. How are they handling hiring, inflation, and supply chain shortages? What innovative solutions do leaders see? 
Guests include:

  • Cindy Ramos-Davidson, CEO, El Paso Hispanic Chamber of Commerce;
  • Brandom Gengelbach, President and CEO, Ft. Worth Chamber of Commerce;
  • Geoffrey Tahuahua, President, Associated Builders and Contractors (ABC) of Texas

Topics include:

7:33 - Fast pace of TX construction, and need for workers
9:21 - Not a Great "Resignation," but “Re-Think, Re-Adapt.”
12:14 - SMBs retrained workers, who were then poached by larger companies.
13:46 - How could immigration reform help increase the pool of potential workers?
19:04 - Helping SMBs access capital through State Small Business Credit Initiative (SSBCI)
21:55 - Value of trades in developing lucrative, lifelong skills.
24:21 - How are inflation and supply challenges impacting construction, bank loans, etc.?
28:45 - Top challenges for El Paso SMBs reflected in survey findings.
35:50 - Texas is business-friendly; top 3 net DFW transplants from LA, Chicago, NYC
40:30 - Is Texas a recession-proof state for businesses?

 

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Considering relocating your business to Texas? Grab our checklist to ensure you’ve covered your bases.

Do your employees come from multiple locations or cross state lines? Access our whitepaper for guidance on building a collaborative workforce.

Prefer to watch this conversation online as a virtual roundtable video? Access the full dialogue, guest speaker biographies, and additional resources, when you enter your email at our Session 1 event page

Season 3 | Episode 54
Gene Marks, Host of On the Mark
COVID-19 Podcasts 8:20 min listen

Study: Employers and Employees Not on Same Wavelength About Mental Health

More than 80% of employers surveyed said employees have more access than in past years to mental health resources, while only 50% of employees felt that way. The disparity between the two sides holds true throughout the survey. Gene Marks says that regardless of the differences, employers must make mental health benefits a priority because it is hurting employees and the business. This week’s “On the Mark” podcast offers three areas of improvement, including the workplace culture.

Season 3 | Episode 53
 Lisa Ryan, Chief Appreciation Officer of Grategy
Human Resources Podcasts 24:25 min listen

Don’t Let Your Top Talent Become Someone Else’s

With today’s labor shortage, employee retention has become a top priority for most businesses. Listen in as Gene Marks talks with Lisa Ryan, Chief Appreciation Officer of Grategy about why creating a positive workplace culture is essential to retaining employees.

Topics include:

02:18 – Learn more about Lisa’s company, Grategy
02:54 – The benefits of working for a small company
03:35 – Getting real about wages
04:56 – Hear about the THANKS process of building workplace culture
07:45 – Why performance reviews shouldn’t be once a year
10:37 – How getting to know your employees can make a difference
12:45 – Flexibility is no longer an option
20:18 – Lisa’s thoughts on benefits

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Find out more about retaining top talent during the Great Resignation.

Wondering how to prioritize employee loyalty? Find out in this article.

Season 3 | Episode 52
Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush
Marketing Podcasts 29:47 min listen

Marketing Your Business Online – How to Get Found

Looking for tips on how to navigate the digital marketplace? Listen in as we talk with Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush, to hear what he has to say about how with the right knowledge, the right partners, and the right plan, you can get your website noticed and help your business get found online.

Topics include:

00:46 - Background on Semrush and its offerings
04:07 - How to promote video content in search
06:37 - Strategy for SEO and keyword searching
10:21 - How to best utilize Semrush
12:58 - Localized search results
18:57 - Is working with an agency the right choice?
22:32 - Paid search vs. organic search
27:14 - The future in SEO

Looking for more information about online marketing? Find out how to compete online in this podcast episode.

Season 3 | Episode 51
Gene Marks, Host of On the Mark
Finance, Funding Podcasts 9:48 min listen

Data Says Small Businesses Can’t Bank on Traditional Loans. Here’s Six Alternatives

Small businesses struggled to get loans approved from traditional banks in 2021, with only 14.7% having success despite 85% of small businesses experiencing financial difficulties. Host Gene Marks offers the pros and cons of six alternative funding sources, including online lenders, government-backed SBA loans, merchant advances, credit cards, and more. Check out this week’s “On the Mark” podcast for details.

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Season 3 | Episode 50
Jennifer Christie, Chief People Officer at Bolt
Podcasts 31:07 min listen

The 4-Day Work Week: A Case Study for Working Smarter, Not Harder

At Bolt, the company has implemented a 4-day work week, and everyone – from leaders to line employees – have enjoyed increased productivity and work-life balance. In this episode, Jennifer Christie, the Chief People Officer at Bolt, explains how they landed on this strategy, piloted the program, and put the right priorities and processes in place to make it reality. It’s an invaluable lesson as to why it’s so important to focus on outcomes and not just hours, and to make time invested in resting and recharging just as meaningful as time invested in your work.

Topics Include:

0:32 -Jennifer’s HR expertise and basics about Bolt
3:08 - Bolt's workforce operations during and post-pandemic
4:17 - Bolt's approach to working from home
7:25- How Bolt implemented 4-day work weeks
11:22- Flexibility needed for customer-facing roles
13:44- How have 4-day weeks impacted time off for employees?
15:35 – Pursuing buy-in from senior managers, business owners
19:42 - How Bolt’s 4-day week pilot took shape
25:32 - How exceptions to the new norm are handled
27:50 - How did different worker generations respond to 4-day weeks?
 

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Flexible schedules are more important than ever in balancing work from home culture and the stress associated with it. Find out what we learned when we surveyed more than 1,300 workers around this topic.

Read more about managing and improving productivity in the modern, flexible workplace.

Season 3 | Episode 49
Gene Marks, Host of On the Mark
Retirement Podcasts 9:45 min listen

One Step Closer to Helping Secure a Better-Financed Retirement

If your business took advantage of the original SECURE Act by establishing a workplace retirement plan, “On the Mark” host and CPA Gene Marks shares how SECURE Act 2.0 might bring more opportunities if it becomes a law. This week’s episode includes details about increased tax credits for employers, as well as how employees can put contributions toward student loan debt and take required distributions at an older age. Take a few minutes to listen to the podcast.

Season 3 | Episode 48
Debbie Pflieger, Americas Financial Services Tax  Principal, Information Reporting and  Withholding Services Leader, EY
Podcasts 28:28 min listen

All Things 1099: Understanding Your Tax Reporting Requirements

If there’s one thing your business can count on, it’s taxes. Given IRS requirements to report any non-wage income on various 1099 forms, Debbie Pflieger, an EY Americas Financial Services Tax Principal, Information Reporting and Withholding Services Leader, joins the show to advise you on important details to include, and how to classify your workers as independent contractors vs. employees. She also reviews recent changes to 1099-K reporting, for anyone receiving more than $600 in third-party online payments (such as PayPal, Square, AirBnB, etc.) in 2022, and what it means for your business.

Topics include:

2:20 - What are 1099s, and how do they work?
3:43- Nuances of a 1099-K ...
4:23 -  ... 1099-NEC, 1099-INT, and 1099-DIV
5:28 - Due dates for IRS and payees
7:05 - SSN, EIN, ITIN for payees is a must
9:28 - Worker classification: employees vs. contractors
11:16 - Matching names, SSNs also critical
14:44 - What about corporations?
15:45 – 2022 change: 3rd party online income $600+ reported
19:35 - Document all expenses tied to online income
20:48 - PayPal, Square, other apps requesting EINs, SSNs ...
22:22 - ... to help you avoid 24% withholding requirements 
23:46 - How to report payments to foreign vendors

View Transcript

Employment tax reporting is a big responsibility. Our article helps you get familiar with the basics. 

The IRS requires your business to treat payments to independent contractors vs. employees differently. Learn what you need to know about worker classification.

How can your business prepare now for your 2022 tax year responsibilities? Read our article for tips.