Pasar al contenido principal Saltar al pie de página del mapa del sitio

Montauk Juice Factory Wishing for Health, Happiness, and "Good Vibes" This Holiday Season

December 09, 2015
montauk juice factory
Twelve Days of Small Business Badge

We’re recognizing small businesses across the country for the positive impact they make on their local communities throughout the holiday season and all year long.




Brothers Bret and PJ Caretsky spent their childhood and early adulthood summering with family in Montauk, a picturesque oceanside town off the coast of Long Island. Montauk has long been known for the quaint, upscale businesses that line the streets of the laid-back, surfer town. Never in a million years did Bret and PJ think they’d own one of those shops.


The Caretsky brothers like to be healthy and have since their days as Division I lacrosse players. They’re conscious of taking care of their bodies and filling them with the fuel needed to operate optimally. The pair began juicing – the act of extracting natural juices from fruits and plants for consumption – and realized a lack of retail juice options when visiting their summer getaway spot.


Meet the Montauk Juice Factory.


Bret and PJ welcomed childhood friend Madeline Murphy on board as the resident nutrition expert and brains behind the shop’s cold-pressed concoctions. The 30-something entrepreneurs opened the door of MJF to rave reviews over Memorial Day weekend in 2014.


Thanks to a lot of hard work and dedication, it’s been a wild ride of success ever since. The company more than tripled its revenue from 2014 to 2015 and is showing no signs of slowing down. Plans to incorporate a processed juice line into its already successful raw juice menu will allow the company to expand its offerings into supermarkets and other retail stores. In addition, plans are underway to open a curated co-op boutique in Brooklyn, NY, in the coming 1-2 years.


While long-term expansion is in the works, the MJF team is constantly coming up with new ideas and products to broaden its business. In fact, MJF recently introduced the Montauk Juice Apothecary just in time for the holidays. An organic self-care lineup, the products are crafted exclusively using all-natural botanicals, minerals, and oils to help rejuvenate your mind, body and spirit.


For the MJF team, the recipe for business success is simple: “Good people, good vibes, a beautiful location, and a healthy product that tastes better than what’s out there,” Bret says.


While Bret and team focus on increased revenue and expansion from a business perspective, they remain steadfast in their commitment to bringing only the freshest, highest quality ingredients to its customers no matter what the product.