Lida Citroën

Lida Citroën, a branding expert based in Denver, is passionate about helping our nation's veterans navigate the challenges and opportunities of the military-to-civilian career transition. A popular TEDx speaker and trainer at national events on veteran hiring, Lida has coached over 300 military veterans, writes for Military.com and Entrepreneur.com on the topic of military transition, sits on the Board of Directors for the National Association of Veteran Serving Organizations (NAVSO), volunteers with ESGR, and teaches in the TAP program at the US Air Force Academy. In addition, Lida leverages her 20+ years in corporate branding to help America's employers learn how to recruit, onboard, and grow the veteran employee to support business and brand goals.