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Startup Guide: Market Your Business


Whether you’ve had an online marketing strategy for years, or you’re just beginning to sell products on the web, there is always room to improve how you market your business online.

This startup guide includes a quick summary of useful tools and tactics to help you get more from your online marketing efforts.

Topics covered include:

  • How to Get Your Brand Online
  • Getting the Most from Your Web Site
  • Social Media
  • Marketing Planning
  • Selling Products Online
  • Next Steps After Launching Your Web Site
  • Other Online Sales Channels
  • Putting Online Marketing to Work 24 Hours a Day
  • The Importance of Metrics
This website contains articles posted for informational and educational value. Paychex is not responsible for information contained within any of these materials. Any opinions expressed within materials are not necessarily the opinion of, or supported by, Paychex. The information in these materials should not be considered legal or accounting advice, and it should not substitute for legal, accounting, and other professional advice where the facts and circumstances warrant.
Paychex is committed to providing resources to the Spanish-speaking community. To ensure we are providing the most up-to-date and accurate information, some content on this website will be shown in English, and will be provided in Spanish when available.