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Employee Engagement Efforts Focus on Technology


Maintaining employee engagement is one of the biggest challenges facing companies and their HR teams today. Statistics show that the large majority of U.S. employees, 68% of those surveyed by Gallup, do not feel engaged in their jobs. This can lead to poor performance and increased attrition. Engaged and focused employees are generally easier to retain, more productive, and can contribute to a better overall work environment. But it can be difficult to improve processes to help increase engagement. Many companies have discovered that strategic technology investments may help, and are embracing one or more of the following tactics as part of their human capital management (HCM) strategy.

Recruiting: Improve Engagement from the Start

Many companies may underestimate the importance of the recruiting and onboarding processes to long-term employee engagement and retention. As part of an integrated HCM solution, recruiting and applicant tracking software can help enhance those processes in several ways. For example, it may make it easier to add compelling job descriptions to a job posting and promote it widely, from niche job boards to social media networks, in order to help attract stronger candidates. By investing in technologies that streamline the recruiting process, companies can help ensure they're welcoming employees that are excited to be part of the team and eager to contribute from the start.

Facilitating Better Collaboration through Technology

Telecommuting, or working offsite, is becoming more common, with staff based in different offices, or even different time zones, potentially working on the same project. The right technology can help improve collaboration and break down those geographic barriers. Companies are increasingly investing in technologies that help employees work more efficiently from multiple sites. Options range from project management systems that make it easier to track performance and progress, to time and attendance systems that help managers monitor employee activity. Video, chat, and file-sharing technologies are also helping forge connections among a geographically scattered workforce. This improved collaboration may help foster strong team bonds, which can be essential to long-term employee engagement.

Instant Recognition and Feedback

Employees who feel recognized and appreciated for their efforts often experience higher levels of engagement. As a result, companies are also embracing technology in an effort to facilitate more effective recognition programs. One trend that's on the rise is peer-to-peer feedback platforms. For example, if one colleague found another's leadership inspiring in a meeting or wanted to recognize their performance on a project, peer-to-peer platforms allow them to do so anonymously if they wish. Internal social networks such as Salesforce's Chatter or Microsoft's Yammer also allow managers to publicly recognize their staff's performance. With this new technology, employers and managers no longer need to wait for formal reviews in order to share feedback and recognize workers for their performance.

Employee engagement has become a major focus of human capital management strategies, and technology is playing a bigger role than ever before in addressing engagement issues through improved recruiting, management, collaboration and employee recognition processes. Make sure to research HCM solutions thoroughly, as investing in the right technology can help keep teams stay motivated, focused, connected, and engaged.


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