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3 Brand Promotion Tactics for Small Businesses

Marketing
Article
04/06/2016

Getting the word out about your small business doesn't need to be costly. Thanks to the internet, you can now reach your audience quickly and affordably. But making the most out of your online brand promotion requires a little strategy. Here are three methods of effective brand promotion:

Start Blogging

The idea of blogging can frighten off small business owners, and understandably so. Some may not feel confident in their writing abilities, or they often think they don't have the time to produce quality content. But the fact is, blog posts don't necessarily have to be lengthy. Small, easy-to-digest snippets of information, funny videos, or interesting musings can be just as effective as longer pieces. An infographic created for LinkedIn suggests that small business bloggers balance their content the same way they balance their diets—alternating "meatier" pieces with "sweeter" content, and getting a good amount hearty, healthy information to their audience regularly.

Go Mobile

By now you know that having an online presence is a crucial part of your small business marketing and overall brand promotion. But have you considered the mobile audience? According to an article for Fox Business, more than 20 percent of digital orders are made on mobile devices or tablets. Make your website more mobile-friendly by ensuring that all shopping cart and ordering functionalities are working properly, and that your website is easy to read and navigate on a tablet or mobile device screen.

Get Social

As we've discussed before, having a solid social media strategy is an important component to successful brand promotion. Most social media outlets are virtually no cost to create and use, and it's one of the easiest and fastest ways to get in touch with your customers. After all, your competitors are not down the road or across town—they're on your customers' news feeds.

Most social media channels offer analytic reports to business accounts that show how you're doing with your intended audience, and what sort of posts, links, and comments they respond best to. Use this as a guide to help shape your social media strategy. Trends, algorithms, and policies change often, so be sure to stay current on shifts in the social media landscape.

Plan It Out

While promoting your company may seem like a hefty task piled on top of a mountain of other responsibilities, it's financially riskier not to market.

 

This website contains articles posted for informational and educational value. Paychex is not responsible for information contained within any of these materials. Any opinions expressed within materials are not necessarily the opinion of, or supported by, Paychex. The information in these materials should not be considered legal or accounting advice, and it should not substitute for legal, accounting, and other professional advice where the facts and circumstances warrant.
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