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New Survey: Entrepreneurs Optimistic About Business Outlook, Ability to Find New Customers

July 25, 2018


Data from the first Paychex Business Sentiment Report shows business owners have a generally positive business outlook, feel good about their ability to find new customers, and are relatively optimistic about the state of the U.S. economy. The survey, conducted by Paychex, Inc., a leading provider of integrated human capital management solutions for payroll, HR, retirement, and insurance services, polled 500 randomly selected business owners with 500 employees or less to gauge their current sentiment on everything from hiring and wages to financing and more.

“We’re experiencing record-low unemployment in the U.S. and more than six million jobs remain open,” said Martin Mucci, Paychex president and CEO. “Paychex employees who talk with clients and prospects everyday say businesses are feeling the crunch of the tight labor market. There is fierce competition for talent among both small and large employers. If an employee isn’t feeling engaged, adequately paid, or afforded a competitive benefits package, they may look for work elsewhere. This increased competition means it’s more important than ever for businesses to find and retain top talent.”

On a scale of 1-100 with 1 representing the highest level of pessimism and 100 representing the peak of optimism, the Paychex poll revealed business owners rate their current business outlook overall at 65. Business outlook ranked second-highest to their ability to find new customers (69/100), followed in order by:  

  • Access to capital (62/100)
  • Current U.S. economy (60/100)
  • Ability to make capital investments like technology and equipment (59/100)

“Our data confirms the fact that business owners are feeling positive about their prospects for success in the current environment, which is good news for both entrepreneurs and customers,” Mucci added, “Perhaps most notably, business owners seem to be feeling good about the economy and their ability to access capital. It will be interesting to watch these data points over time – but for now, the market is doing well, investments are happening, and business owners are mostly optimistic about their prospects for growth.”

While business owners appear to be somewhat confident in the financial side of their operation, they are more cautious about whether they will be hiring or raising wages. According to Paychex’s research, business owners feel slightly less than neutral (48/100) about their ability to raise wages and are most pessimistic about their hiring outlook for all types of employees:

  • Full-time employees (31/100)
  • Part-time employees (31/100)
  • Temporary or contract workers (16/100)

Finding the right employees isn’t the only hurdle for business owners, as regulations topped the list of today’s challenges. In fact, according to respondents, keeping up and complying with regulations at the state and federal level are tied atop the list of challenges when it comes to managing their business. Meanwhile, keeping up and complying with local regulations ranked third on the list.

“As the Trump administration continues to promote a deregulated business environment, you’re seeing many state governments take action in response, resulting in a new wave of employer-facing regulations,” Mucci noted.

About the Paychex Business Sentiment Report
Data included in the Paychex Business Sentiment Report was taken from the results of the Paychex Business Survey, administered by Bredin, a third-party research firm. The survey was conducted online between June 18, 2018 and June 27, 2018 and polled 500 randomly selected principals of U.S. companies with 1-500 employees. Results are representative of how small business owners feel, on a scale of 1 to 100 with 1 representing the highest level of pessimism and 100 representing the highest level of optimism. This Business Sentiment Report will be distributed on a trimester basis with new reports coming in fall 2018 and spring 2019.

Disclaimer: The data cited in this news release represents the opinions of the survey respondents and not those of Paychex or its employees.

About Paychex
Paychex, Inc. (NASDAQ: PAYX) is a leading provider of integrated human capital management solutions for payroll, human resources, retirement, and insurance services. By combining its innovative software-as-a-service technology and mobility platform with dedicated, personal service, Paychex empowers small- and medium-sized business owners to focus on the growth and management of their business. Backed by more than 45 years of industry expertise, Paychex serves over 650,000 payroll clients as of May 31, 2018, across more than 100 locations in the U.S. and Europe, and pays one out of every 12 American private sector employees. Learn more about Paychex by visiting, and stay connected on Twitter and LinkedIn.