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Customer Engagement and Online Marketing Services

Increase retention rates and profitability by focusing on the most crucial aspect of your business: customer engagement. In partnership with FreshLime, our data-driven lifecycle marketing platform is designed to strengthen customer engagement, improve the relationships you have with customers, and reach them on the devices and networks they use most.

Turn Conversions into Customers

Fast-track the growth of your business by leveraging the power of automation and real-time conversations on our customer connection platform. Our digital marketing services can help you with:

  • Local listings management (Google, Facebook, Yahoo, Bing, Yelp, etc.) – get up to 7X more clicks on your listing1
  • Maps and mobile optimization
  • Reputation and reviews management
  • Web chat assistance
  • Social posting and management
  • Customer retention marketing

What Our Clients Say 

We’ve helped busy clients like Unicorn Cupcake Boutique get found online with local listings, SEO, and customer review management. Hear how these digital marketing services have helped the business as it’s gotten underway.

Unicorn Cupcake Boutique

We’ve been open for a little over four months. All of our reviews have been extremely positive. We have 5-star reviews on Google, Yelp, Facebook. It’s very, very simple.

Tracy Lombardi
Unicorn Cupcake Boutique

Take Your Business to the Next Level with Paychex Digital Marketing Services

Customer engagement translates to happy buyers and healthier profits. Keep them coming back for more with our lifecycle marketing platform.

Digital Marketing Services FAQs

  • What are digital marketing services?

    What are digital marketing services?

    Paychex Digital Marketing Services are powered by FreshLime’s Customer Connection Platform and Customer Engagement system. The Customer Connection Platform is a single inbox of digital communication channels for Google, reviews, business text and email, and automated chat assistant. The system creates a personalized, 1:1 marketing experience to send the right message at the right time to the right customer, at every step along the customer journey.

  • What are the basics of digital marketing?

    What are the basics of digital marketing?

    Small business digital marketing can include maximizing visibility of the company’s products or services via the business’s website, search engine optimization (SEO) and search engine marketing (SEM) efforts, social media, customer reviews, and any other online medium. A key component of digital marketing is knowing who your target audiences are and understanding where they go for information – whether that be identifying the social media channels they most often use, review sites they frequent, or formats they prefer for consuming information.

  • What services are the best digital marketing companies providing?

    What services are the best digital marketing companies providing?

    Like Paychex Digital Marketing Services, top marketing providers can provide the following to help with your business’s online marketing strategies:

    • Local directory listings management (Google Local Search, Facebook, Yelp, etc.)
    • Reputation and reviews management
    • Web chat assistance
    • Mobile-optimized websites
    • Social advertising and digital campaigns
  • How much does it cost to do digital marketing?

    How much does it cost to do digital marketing?

    You may think marketing will be costly, but in fact small businesses have many options for low-cost digital marketing solutions. But who you choose to help with your digital marketing may be a significant factor; many digital marketing agencies and services are priced for enterprise businesses, which could leave the cost outside your budget. Alternatively, selecting a single provider for multiple online marketing services, such as Paychex, can be more cost-effective while still producing results.

1Ipsos MORI, Impact of search listings for local businesses, Aug 2014

2Yext, January 2018 — Sample of 72,982 business locations

3Twilio: Understand How Consumers Use Messaging, Global Messaging Consumer Report 2016

*-Powered by FreshLime

1-Bright Local, “Local Consumer Review Survey 2017”

2-FreshLime customer usage data 2015 to 2017

3-MobileSquared, “Annual Market Review 2016-17; PRS market outlook 2017-18” (July 2017)