Customer Engagement and Online Marketing Services

Digital marketing for small businesses is focused on maximizing all online platforms, strategies, and automation to increase the visibility of the company’s business profile, message, products, and services offered on their business website. Some essential digital marketing services are customer reviews management, social media management, consistent business listings, SEO and content creation. A key component of digital marketing is knowing who your target audience is and then figuring out where they usually go to do online research about businesses. Online research can be done using social media sites; search engines like Google, Yahoo, and Bing; local directories; review sites; mobile map software; and even voice assistants such as Siri, Alexa, and Hey Google.

In order to be considered a complete digital marketing agency, the following solutions should be offered:

• Local directory listings management (Google Local Search, Facebook, Yelp, etc.)
• Reputation and reviews management
• Mobile-optimized website assistance
• Online advertising and digital marketing systems
• Content creation (blog posts, video, graphics, ads) and an online marketing analytics platform 
• Online advertising management software for multiple platforms
• SEO management and optimization tools
• Social media post creation, marketing, and management platform
• Education and training on all digital marketing opportunities

Many make the mistake of thinking online marketing will be expensive, but in fact, due to the variety of options and strategies, all small businesses can find a digital marketing solution to fit their budget. The most important thing to keep in mind is that you want to make sure the solutions you choose are implemented to address actual, online weaknesses in your business. That way you can be assured your digital marketing efforts will provide results that will grow your business. Additionally, who you choose to help you in your digital marketing can play a major role in the effectiveness of the digital marketing strategies you choose. Many digital marketing agencies are one-trick ponies, offering only one service, and then they try to make all businesses fit within this narrow area of expertise. If their solution isn’t what your business needs most in that moment, it will not provide you with the results you were hoping to see. Alternatively, if you can find a single provider, with expertise in multiple online marketing services, just like we have at Paychex Digital Marketing Services, you can implement cost-effective solutions, synergistic solutions, focused on specific goals, fully integrated to grow and add new revenue streams to as your company evolves and the data dictates.