Customer Engagement and Lifecycle Marketing Services
Paychex Digital Marketing Services helps your small business grow through personalized engagement and lifecycle marketing—enabling your company to connect with your customers on the devices and networks they use most.
At Paychex, we believe that small businesses should be set up for success, not failure. Unfortunately, most small businesses fail because they overlook the most crucial aspect of their business — customer engagement. Our data-driven lifecycle marketing platform is designed to strengthen customer engagement and improve the relationships businesses have with their customers. As a result, SMBs increase their retention rates and overall profitability.
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Get discovered
Do your customers know where to find you online? Paychex puts you on the map. Literally. We ensure that customers can find you by syncing your business information across the web’s most popular directories. Now, your customers will find you everywhere they’re looking — whether that’s Google or Facebook, maps or mobile devices, or any other online tool.
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Get selected
Customers often decide whether to do business with you based on what they see and hear about your business online. Paychex helps you streamline the process of collecting online reviews, allowing you to turn satisfied customers into brand advocates. We also help you lessen the impact of negative reviews by providing real-time alerts when a review requires your response.
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Get engaged
Drive repeat business through targeted engagements with your current customers. Our platform keeps your customers coming back by continually marketing to them on the channels and devices they use most. We’ll connect with your CRM or point-of-sale system to send automated welcome emails, text reminders, and seasonal promos via our small business lifecycle marketing platform. Best of all, you’ll build loyal customers make repeat purchase after repeat purchase after repeat purchase.
What digital marketing does to take your business to the next level
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Customer engagement
Paychex Digital Marketing Services* provides an automated way to stay connected with customers through email, text message, and social media. On average, 80 percent of new customers never return.2 Getting those customers back is crucial to increasing your revenue and profit. Research shows that repeat customers:3
- Are more loyal
- Cost 90 percent less to acquire
- Spend more per transaction
- Drive 10 times more profit
- Refer more new customers
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Reputation and reviews management
Your reputation is crucial: a single negative review could cost your business as many as 30 customers.1 Research shows that a well-reviewed business should have a 4.5-star rating or higher out of 5, new reviews within the last 30 days, and 50 or more reviews.
We will help you take better control of your online reputation by soliciting great reviews from your customers and routing problematic issues to management for resolution.
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Local listings management
Our small business success platform makes your business more visible across Google, Facebook, Yelp, and the web’s most popular business directories, as well as on maps and mobile phones.
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Social advertising
Paychex Digital Marketing Services will help boost your services with hyper-local ads, driving real traffic to your business with location-optimized digital campaigns.
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Social engagement
Regularly posting on social media can help keep your business top of mind for your customers and prospects — ensuring you reach them on the platforms and devices they use most. Our social media team can create custom product offers, promotions, and trending articles, then post them to your business’ most popular social accounts, including Google, Facebook, Twitter, and Yelp.
