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Shrinkflation, Communication, and Other Tips to Handle Inflation

Gene Marks, Host of On the Mark
Gene Marks, Host of On the Mark

Summary

In this episode of the “On the Mark” podcast, Gene Marks shares some tips on how your business can navigate inflation, including strategically raising some prices, investing in a communication platform to keep customers informed, and practicing “shrinkflation” — keeping prices the same but selling less product. Most importantly, Marks emphasizes buying inventory to eliminate uncertainty about future price increases.

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