Shrinkflation, Communication, and Other Tips to Handle Inflation
Podcast •
Summary
In this episode of the “On the Mark” podcast, Gene Marks shares some tips on how your business can navigate inflation, including strategically raising some prices, investing in a communication platform to keep customers informed, and practicing “shrinkflation” — keeping prices the same but selling less product. Most importantly, Marks emphasizes buying inventory to eliminate uncertainty about future price increases.