How You Can Continuously Keep Employee Engagement a Priority
Are your employees loyal to your business and engaged at work? Your answer to this question can reveal much about your organization – its internal culture, staff engagement, and retention efforts.
Many factors can lead to disengaged employees and workers leaving, including low salary, overwork, and employer disregard, according to a 2016 Paychex survey. Loyal employees are faithful to the success of the organization and believe the organization wants what is best for them. Businesses may offer various employee benefits with the intention of helping foster employee loyalty, but smaller, continuous efforts can often be just as meaningful.
Bruce Peters, founder of Beyond Teal, specializes in guiding business leaders in creating thriving workplace environments. He says that engaged employees are those who have meaningful connections with their fellow workers, a clear understanding of their future development, and a manager who provides support and guidance along the way.
With these factors in mind, consider some of the following ways you can continuously keep employee engagement a priority in your business:
- Acknowledge and recognize a job well done. Recognizing employees for a job well done can leave a lasting impression with your staff. Recognition programs that are tied to a company’s values can take this even further: For example, a company's core value might be to provide exceptional customer service. An employee recognition program that offers rewards and praise for going above and beyond when serving customers reinforces that business's core values while recognizing employees for high-value activities.
- Emphasize relationships. Holiday parties, after-hours socials, and teambuilding events are one way to help strengthen relationships among staff members. You may even want to encourage employees to meet and learn more about other staff members in the company who they may not interact with frequently. This could translate to your employees having stronger professional relationships with each other.
- Keep conversations open about career advancement. Career goals can vary widely among your staff. While some employees aim to take on a leadership or managerial role, others may be satisfied with lateral moves that give them the opportunity to learn something new. Goal-setting at every level encourages career advancement and can help keep employees engaged. Consider having consistent conversations with your staff about their professional goals.
- Practice good citizenship. Corporate social responsibility (CSR) has increasingly become a key element in attracting and retaining employees. Adopting CSR as part of your company's overall strategic goals can mean committing to take measures to reduce or eliminate negative environmental effects that might be caused by its products or services. An environmentally and socially conscious business may be able to leverage this policy in an effort to improve employee retention.
Your employees are among the most important assets at your business, which is why it’s important to make every effort to retain valuable staff members. These efforts can help as you consider how to address problems with employee engagement and proactively promote a culture of engaged workers.