The nation's unemployment rate suggests that there is a workforce ready to be hired. However, the recruiting landscape is becoming more digital than ever before. To harness this opportunity businesses need to adjust their approach.
Finding the best talent online
With millennials becoming the largest segment of the workforce, their use of technology is changing business. Many of these younger workers' lives are completely digital. Resumes don't exist in typewritten documents anymore, they're on LinkedIn.
Millennials also make decisions based on online research. They may look into the company's website, a company's social media presence, and reviews from recent candidates. They're not just looking to see what businesses do, but if their culture will be a good fit.
Recruiting the best
The application process is now moving digital too. Many companies are now using portals or emails to accept resumes. The biggest change in the past few years, however, has been digital interviewing. Reinventing this standby has some benefits including:
- Reduce bias: Digital interviewing takes away preconceived notions of who the candidate is. Recruiters are hiring on character and visible qualifications, rather than relying on what they think they need. For example baristas, fast food workers, bartenders, and other front-line service workers might not get a second look at a Fortune 500 company because of their apparently limited resume. The truth is, many of these candidates have likely provided phenomenal service and could be an asset to any company.
- Widen your applicant pool: Digital interviewing allows smaller companies to look at a wider pool of talent than before. You can interview the great candidate from across the country, without having to sacrifice time and money to meet face to face.
- Faster hiring: Digital interviewing typically speeds up the hiring process in an age when employers and candidates don't want to wait! Employers have a better sense of the type of worker they'd be getting more quickly, and can therefore make swifter hiring decisions.
Harness the tools, even on a budget
If you're a small-medium size business, you may not be able to afford all the bells and whistles that come along with a digital interviewing program. That's okay — you can still follow its principles. Leveraging social media accounts can help spread the word about job openings at your business. For digital interviews there are also many free apps such as Skype or FaceTime to accomplish the same thing. In most cases, as long as you have Wi-Fi, these interviews won't cost you.
Changing your business processes can take time. Yet with a wide variety of low cost or free tools, these changes are possible for businesses of any size. A digital recruiting world means small businesses can compete to find and keep the best talent.