Recruitment practices evolve as new technology changes the way that companies hire. Since today's hiring landscape is often digital, it's important to understand how the process is shifting and how changing candidate expectations influence talent acquisition plans. Here's a closer look at how you can develop best practices for long-term hiring success.
Recruiting Has Moved Online
Digital technologies, communities, and job boards have changed how people look for jobs. As a result, recruiters have to develop diverse strategies that source candidates from a broad range of digital sources. Innovative recruiters are:
- Posting jobs on a broad range of digital job sites;
- Boosting the signal for open positions by posting about them on social media;
- Networking with candidates via sites such as LinkedIn and other industry-specific social networks; and
- Cultivating a presence in the digital communities where their targeted candidates spend time online.
Technology Speeds Up the Recruiting Process
Candidates sourced from digital channels may expect a higher level of integration across the hiring process and faster recruiting overall. Slow or poor communication can lead to you losing the best candidates. Some employers are speeding up the hiring process from end-to-end by:
- Using application features that integrate with sites like LinkedIn to speed up the application process;
- Leveraging recruiting technology such as automated screening forms and streamlined communication to quickly vet candidates and keep them in the loop; and
- Video interviewing to connect candidates and hiring managers who would otherwise have to deal with the delay, and expense, of scheduling face-to-face interviews and coordinating travel.
Employer Branding Comes to the Forefront
Increasingly, candidates have more choices in the job market than in recent years; as a result, employers need to focus on their branding to stand out. How well does your career site tell the story of what it's like to work for your company? Are your job descriptions comprehensive and engaging? Best marketing practices are crossing the barrier to HR to help companies stand out from the crowd. Companies are elevating their employer brand by profiling their teams, providing a behind-the-scenes look at what it's like to work at their business, and more.
The Focus on Candidate Experience
Even as recently as five years ago, the phrase "candidate experience" wasn't really a main concern for HR professionals. Today, however, competing for top talent means delivering an outstanding experience from end-to-end. This becomes a reality through:
- A streamlined application and vetting process, powered by technology that is heavy on transparency;
- Training interviewers to play to the company's strengths, even while rigorously vetting candidates;
- More transparency in job ads, recruiter communications, and the interview process to ensure alignment on both sides; and
- The use of technologies to help remove bias and increase diversity throughout the process.
Today's recruitment best practices build on everything we know about attracting top talent, and help make it easier to find and hire these candidates. From a better technological foundation and smarter hiring processes to encourage diversity, companies are embracing recruiting that sets them up for a successful 2017 and beyond.